It’s surprisingly hard to write the copy for your product landing page: one trap that is very easy to fall into is using your own language and not the customer’s when describing the product.
What the company says: “Our Dermaglow cream is a sophisticated blend of micro-nutrients, rare botanicals, and innovative moisture-binding compounds that rejuvenate and revitalize your skin at a cellular level.”
What customers say: “This lotion makes my face feel less like an old leather bag and more like a baby’s butt. Plus, it smells like lavender, not like a science lab.”
You get the idea.
How to fix this?
You fix it by letting the customers write the copy. And instead of using expensive and time-consuming focus groups, you use … AI. Yes, I am afraid this is another post about ChatGPT.
Proceed as follows:
- In your onsite feedback survey, add the following question: “What do you like about our product?”.
- Once you have enough answers, feed it into ChatGPT and ask it to write some landing page copy.
I just fed 400 answers into ChatGPT and it produced the following for Keepthescore.com. It’s surprising good, considering I said nothing about what my product actually does in the prompt:
Simple, Fast, and Free - Scorekeeping Redefined
Welcome to KeepTheScore – where simplicity meets functionality. Our platform is designed with one goal in mind: making scorekeeping hassle-free and accessible to everyone. Whether you’re tracking sports games, friendly matches, or any competition, KeepTheScore is your go-to solution.
- Simplicity at Its Core: Experience the ease of use that our users love. The intuitive design means you spend less time figuring out the system and more time enjoying the game.
- Customizable Scoreboards: Tailor your scoreboard to fit your needs. With customizable themes, colors, and layouts, your scoreboard will truly be yours.
- Real-Time Updates: Keep everyone in the loop with live score updates. Whether you’re a participant or a spectator, you’ll never miss a beat.
- Sports Features Galore: Designed with sports enthusiasts in mind, our platform includes all the features you need to keep track of your games.
- OBS Integration: Perfect for school sports livestreams, our seamless OBS integration ensures your audience stays updated in real-time.
- User-Friendly Interface: Loved for its user-friendly design, KeepTheScore makes it easy for anyone to manage and view scores.
- Multi-Device Accessibility: Access your scores from multiple devices. Whether you’re on a phone, tablet, or computer, your scores are always at your fingertips.
- Custom Points System: Tailor the points system to suit your game. Whether it’s a simple win-lose or a complex scoring matrix, we’ve got you covered. Effective Score Management: From bulk additions to automatic ranking, managing scores has never been easier.