Branding an open-source URL shortener: Zip1.io
April 29, 2026
A few months ago I forked an open-source URL shortener, slapped a name and a domain on it, and shipped it as Zip1.io. It is now a real, free product: custom slugs, emoji URLs, password-protected links, per-link analytics, and a free REST API. Why bother? URL shorteners are the most saturated category on the internet. Bitly, TinyURL, Rebrandly and a hundred others already own the SERPs. That’s exactly what makes it interesting. This...
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